Growing With Intention: How We Celebrate Earth Day Every Day at Rooted Flowers
At Rooted Flowers, we’re not following a traditional model. We’re building something entirely different—a way of working and living that reflects the rhythm of the seasons, honors the land, and keeps family, beauty, and sustainability at its core.
In a country where nearly 80% of flowers are imported—and closer to 99% here in New England—every stem we sell is grown right here in Agawam or sourced from nearby farms in our valley. Our flowers don’t travel by air. They’re cut at their peak, hydrated in reusable buckets, and delivered straight to your hands—often within hours. No warehouses, no chemicals to meet import requirements, no plastic sleeves or extended cold storage. Just fresh, local blooms moved with intention and care.
Our packaging is an extension of that same philosophy. Every single element—from the box and tissue paper to the hydrating wrap and even the sticker—is fully compostable and plant-based. What looks like plastic is actually made from plants and breaks down naturally. Even our flower food packets are handmade on the farm. They cost eight times more than mass-produced plastic versions, but we choose them because they return to the earth, just like the flowers they feed.
We also grow using regenerative and organic practices—not only for the health of our flowers but for the soil, pollinators, and local wildlife. Over the past few years, we’ve worked with pollinator experts and native landscape professionals to plan our hedgerows, garden beds, and production areas to serve dual purposes: to nourish the farm and to create habitat for creatures whose lifelines are disappearing.
This same intention extends into how we design. Sustainable design means working with what’s in season—not forcing a specific flower or color that doesn’t naturally belong to this moment in time. It means letting go of “must-haves” and embracing what the land is ready to give. We never spray paint, dye, or treat our flowers with preservatives. We teach and encourage a new mindset around floral beauty—one that’s rooted in place, time, and possibility. Every arrangement tells the story of what’s blooming right here, right now.
Behind it all is our family. This farm isn’t just a business—it’s a way of life we’re building together. Our children grow up in the fields, in the greenhouse, on the delivery route. We plan, plant, harvest, and celebrate as a unit. It’s not always easy, but when we work together, we are most efficient. We’re creating a life that allows us to grow side by side—on land that gives back as much as we pour into it. And that, to us, is the heart of sustainability.
We may not have a traditional storefront or in-person consultations, but we do offer same-day proposals, real people support, 24/7 ordering, and intentional technology that reduces waste without sacrificing connection. Every system we build is designed to work better—for our clients, for our land, and for our family.
Rooted Flowers is more than a flower farm. It’s a place where local ecosystems are restored, where beauty comes with responsibility, and where every bouquet has the power to change something for the better.
I never imagined we’d be standing here—offering next-day local delivery, stocking a year-round farmstand with 100% local blooms, or making pieces for life’s biggest moments. But here we are. And I truly believe we’re only just beginning.
We have more in the works this year—expanding native plantings, creating more growing space, and deepening our impact. Today, on Earth Day, I hope you take a moment to feel what we feel every time we step into the field: this work matters. And you’re part of it.
Thank you for choosing flowers that are grown, not flown. For believing in a model that gives back more than it takes. And for being part of this community that chooses beauty—with intention.
With gratitude,
Becky & the Rooted Flowers family
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