Press Kit
About Rooted Flowers
Rooted Flowers is a farm-driven floral studio redefining the flower industry with 100% farm-to-table blooms. Established in 2020 in Agawam, Massachusetts, we specialize in locally grown, seasonally inspired floral designs that celebrate nature’s beauty while fostering a deeper connection between people, flowers, and the land.
Our Story
What started as a roadside flower stand has evolved into a thriving farm and floral business rooted in sustainability, craftsmanship, and intentionality. Our founder, Becky, is passionate about changing the conversation in floristry—from focusing on negative environmental impacts to celebrating the beauty of what’s possible when we embrace seasonal, locally grown flowers.
What Makes Us Different?
- Farm-to-Table Blooms – Every arrangement is created with flowers grown on our farm, reflecting the natural rhythms of the season.
- Ever-Changing Offerings – Our farm never stops; we simply transition to the next bloom, ensuring fresh, unique arrangements year-round.
- Sustainability First – We prioritize soil health, biodiversity, and low-waste practices to keep our farm and floristry in harmony with nature.
- Connection & Craftsmanship – Each design is thoughtfully arranged to evoke emotion, tell a story, and create meaningful connections.
Press Features & Collaborations
- Floret’s Documentary: The Beautiful Pursuit – Highlighting the journey of farmers dedicated to meaningful, sustainable flower growing.
- Country Woman Magazine: Flower Child: – Featuring the farm’s sustainable, seasonal growing and flower subscription model for fresh, local blooms.
- Yankee Magazine: – Recognized as a must-visit farmstand in Western MA for fresh, local blooms and seasonal sustainability.
- GoLocal Magazine: Rooted Flowers – Showcasing the farm's dedication to growing seasonal, sustainable flowers locally.
- Daily Hampshire Gazette: Valley Bounty: Rooted Flowers – A feature on the farm’s commitment to locally grown, sustainable flowers.
- NEPM Connecting Point: Cultivating Field-to-Vase Flowers at Rooted Flowers Farm – A look at the farm’s transformation and field-to-vase mission.
- Floral Daily: A Holistic Vision Blooms in Agawam – Discussing Rooted Flowers’ sustainable practices and community involvement.
- River Valley Co-op: Vendor Profile: Local Flowers Expert Interview – An interview with Rebecca Sadlowski on the benefits of buying local flowers and sustainable farming.
Speaking Engagements
Rebecca Sadlowski is a respected voice in the cut floral industry, presenting at conferences, agricultural extensions, and industry events, including:
- Cornell Extension
- Maryland Extension
- Flowering in the North
- The Flower Farmer Summit
- Pioneer Valley Conference for Women
- Numerous Gardening Clubs & Industry Events
She is passionate about educating fellow growers, floral designers, and enthusiasts on sustainable flower farming, seasonality, and the farm-to-table floral movement.
Media Inquiries & Contact
For interviews, media features, or collaboration opportunities, please reach out to:
📩 Email: info@rootedflowers.com
📞 Phone: 413-349-8351
